Please let me begin by thanking Arne for selecting me for the position and by thanking all of you who support that decision. Thank you.
For my first post here on the blog I want to explain a bit about what I am tasked with doing as I understand it. In the position of Assistant Brand Manager I am going to be performing a number of duties, only some of which are the duties of a brand manager.
Foremost I will be the primary customer service liaison for North America. It is beneficial that I live only about 30 minutes away from the warehouse and know Don personally. If there are issues with merchandise not arriving or if there are issues with defective merchandise I have the ability to go to the source and resolve those issues.
I will be the primary voice of Warlord CCG. Arne is still the guy in charge and he will still be communicating with everyone, but I will be a lot more accessible and I will probably post more than he does. I will also be the person working to network with advertising outlets and get the Warlord CCG brand back onto the radar screen of gamers. This also means that I will be communicating to and through fan sites, and I will be providing preview cards and other materials to those sites.
Working with Arne and Design, I will be contributing ideas for new promotional materials and working to keep their distribution effective. I am aware that the current means of getting promos to players has rusted nearly to a halt. As ABM I am going to work towards getting the system active and worthwhile.
I will push to revamp the Ordo so that it becomes something of a fan club. It needs work and I have lots of ideas. There will be a new call for envoys who will receive job descriptions, direction, and empowerment, and who will be the primary directors of the Ordo once it is healthy.
With all of that written, the title of Assistant Brand Manager might seem somewhat ill-fitting but it’s what we’re adopting anyhow.
I will post again in a week or so with some distinct action.
If you need to reach me you may always private message me at the Temple of Lore or on the Cardmasters forum. I read those sites at least five days a week and I will reply to everyone to the best of my ability.